Beyond the Map
LIVE AUSTRALIAN
Tourism, digital experience and live-streaming
Experience Australia in real-time.
Find out how livestreaming and digital media are changing the way we watch, enjoy and share Australian travel.
Australia: Live and connected
— Australia: Live and linked
Tourism has moved beyond the era of guidebooks, brochures and produced vacation vids.
Audiences can experience destinations in real time through livestreaming, from busy city streets and cultural events to Australia’s coastlines, wildlife and regional communities.
Beyond the Map explores the evolving relationship between tourism, technology and digital storytelling.
See Australia in a new light
📍 Destinations
Experience Australia through live video, digital storytelling and immersive experiences.
Explore destinations →
🔴 Live Streaming
Discover how tourism destinations are using real-time video to promote themselves and engage with their audiences.
Discover livestreaming →
📱 Digital Media
Discover how social media is transforming travel from TikTok and Instagram to YouTube and new platforms.
Enter the realm of digital media →
🌍 Sustainable travel
Look at the environmental and social problems of Australia’s expanding digital tourism industry.
Read more »
STORY BEHIND THE SCENES
What happens when tourism goes on line?
A photograph captures a moment in time.
A video tells a story.
A live stream puts you in the moment as it happens.
With livestreaming, audiences can comment, ask questions, react and participate as they experience a destination.
This gives rise to a new genre of tourism storytelling, where the audience is not just a spectator.
They are part of the experience.
FEATURED STORY
Digital Travel: Tourism and Young Choices
Australia’s tourism industry is becoming an increasingly connected age.
A destination can be found via a livestream, researched through social media, experienced virtually, and the journey can be shared online by tourists.
The lines between traveller, audience, creator and destination are becoming more blurred.
Read the feature
AUSTRALIA IN THE PRESENT
Melbourne, Victoria
Digital Stories • Cities • Culture
Great Ocean Walk
Coast • Landscape • Travel
Regional Australia
Life • Tales • Communities
Australian Wildlife
Conservation • Digital Tourism • Nature
More than the Postcard
Australia has always been a photographed country.
Now, it is live.
Our stories go beyond the familiar faces of Australian tourism to examine the people, places, technologies and ideas that are shaping the country’s digital travel experience.
We would like to ask:
Who is telling Australia’s tourism stories?
How does livestreaming change the perception of destinations?
And what happens when a tourist destination turns into a digital experience?
BE PART OF IT See more than just Australia.
Alive.
AUSTRALIA LIVE
Travel x Live Streaming x New Media
A stand-alone digital media project to investigate the future of tourism in Australia.
Beyond The Map 